Meta, the company behind Facebook and Instagram, appears to be scrambling to compete with Bluesky, the Twitter-like social media app that 1 million users a day have been joining to replace X and its owner Elon Musk after the election of President-elect Donald Trump. 

Meta’s subsidiary, Threads, has seen several tests and new features this week, and Jasmine Enberg, the vice president and principal analyst of eMarketer, tells The Washington Post that the changes are coming while the “race to replace Twitter has accelerated.”

“Threads has been the de facto home for many displaced X users, but the surge of new users to Bluesky after the election has upped the competition,” she said. 

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