Online influencers were paid big money to court American voters, though the public wouldn’t know any better as there is no federal requirement to disclose whether posts were paid for by a politician or a super PAC, reported The Washington Post.

According to data from Billion Dollar Boy and Censuswide, 39% of U.S. creators have been approached to work on paid political content for an election or voter campaign, according to EMarketer.

Both candidates have relied heavily on social media this election.

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