“Knowing what something costs before buying it is just common sense.” That’s how Sen. Chuck Grassley, R-Iowa, justified a bill he introduced in January to require drug companies to include a medicine’s list price in their advertisements.

Unfortunately, his Drug-price Transparency for Consumers, or DTC, Act — co-sponsored by Sen. Dick Durbin, D-Ill. — would only make drug prices more confusing for consumers.

And it would draw attention away from the middlemen in the drug supply chain who are responsible for escalating costs at the pharmacy.

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