Several longtime sponsors of the annual San Francisco Pride parade have pulled their funding, a move executive director Suzanne Ford called “very abnormal.”

“I just interpreted that companies are making decisions that at this time, it’s not good to be sponsoring Pride,” Ford told SFGATE. “I think, in this political environment, that they thought that was a risky decision. But that’s just me reading the tea leaves. I think for a long-term sponsor not to sponsor us, they are responding to what we are.”

The sponsors included Anheuser-Busch, Comcast, Diageo, and La Crema. The organization will have to scramble to make up the $300,000 shortfall.

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